Setting standards, a one day simulation of standardization processes


Setting standards is a one day simulation of a standardization process. Participants acquire hands-on experience, a feeling for the political-economic stakes in standardization, gain insight in standards-related interests and strategies and experience the relevance of procedures in standards processes.

Why participate

Competition but also cooperation strategies can make or break a corporation of any size. Moderately sized companies might experience breakthroughs as a result of implementing best-practice and normalization standards. Large corporations might fall, tipping off the balance between sharing and protecting knowledge on behalf of their own produce or product. The setting-standards simulation makes diverse interests, strategy and effective actions in the process of knowledge gathering more transparent and easier to grasp.

Exceptional content and method

In scope as well as content, Setting Standards is an exceptional simulation training. Experts from science, business, government and standards organizations took part in earlier sessions played in The Hague, Delft, Tokyo and Paris. They were unanimously enthusiastic about the veracity of the simulation and the insights it brought.


This method of simulation and reflection is effective for professionals that learn best in a situation where they must ac. The simulation creates the need for acquiring knowledge and forces the participant into further skill development, action and reflection.

What are the benefits?

Setting Standards is a training simulation that gives you new perspectives on your business strategy and innovation. It also provides you with the practical and analytical skills to translate knowledge strategy into solid steps for your organization.


  • Deepen your understanding of your organizations interests under various circumstances
  • Become familiar with different perspectives on formal negotiations and your options regarding them
  • Get insight into the standardization process and possible end results for your business as well as society

What does a simulation day look like?

The training day consists of a morning where you and other participants negotiate a fictitious but realistic standard. No technical or legal knowledge is needed. In a fun and exciting morning you experience a full standardization process and possible consequences of your actions.

In the afternoon we reflect on the process. What was the role of the market leader? Was the leader able to secure his current market lead in the creation of this new standard? How can a small niche player affect the case? What weight imposes a social organization that would apply the technique for a non-commercial purpose? Setting Standards offers you the chance to take a fresh look at those issues of strategy and innovation.


Companies and organizations interested in a customized training for their employees can contact Arjan Widlak

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